This underserved segment of the East African market has become a top priority for innovative companies and business-minded development organizations. Karisimbi Partners has developed extensive experience in evaluating products and services targeted at the rural, peri-urban and urban poor. While our work has included the development of feasibility studies and business plans, it has also gone beyond the theoretical into directing pilot sales projects, hiring sales teams, conducting sales trainings, implementing distribution strategies and analyzing pricing sensitivities. The team that “wins” this segment of the market will have extensive opportunities for decades to come.
Relevant Case Studies:
